San Marcos

Population & Demographics

San Marcos, TX

San Marcos is home to 70,897 people. Explore its demographics, housing, and economy — plus how its 30,723 resident workers commute each day.

TexasCensus ACS 5-Year · LODES 2023
70,897
people
Population

70,897 residents

Median age 25.5 · U.S. Census Bureau, ACS 5-Year (2024).

San Marcos population & demographics

Who lives in San Marcos — population, age, housing, and income, from the U.S. Census Bureau.

Population
70,897
Median age
25.5yrs
Median household income
$51,281
Median home value
$310,400
Median gross rent
$1,322/mo
Bachelor’s degree or higher
38.3%
Poverty rate
26.9%

Source: U.S. Census Bureau, American Community Survey (ACS) 2024 5-Year Estimates. Values shown as “—” are suppressed or unavailable for this place.

Race & ethnicity in San Marcos

How San Marcos breaks down by race and ethnicity — each bar is that group’s share of the population, from the U.S. Census Bureau ACS 5-Year (2024).

White44.6%
Hispanic or Latino42.2%
Black5.2%
Two or more races3.9%
Asian2.1%
Some other race1.9%
American Indian / Alaska Native0.1%
Native Hawaiian / Pacific Islander0.0%

Race across San Marcos

Each dot is a group of people, placed in their 2020 Census block and colored by race or ethnicity — the pattern shows where groups live across San Marcos.

San Marcos at a glance
Employed Residents
30,723
Fewer than the city’s total population
Median home–work distance
31.0mi
Straight-line, not road distance
Work Locally
25.8%
Share working within the area
Work from home
11.1%
Residents who work from home (ACS)
Top destination outside city
Austin
Excludes local — most work in-city

These figures are for San Marcos proper — the Census place within its city limits — not the surrounding metro area. Metro-wide totals you’ll see elsewhere are larger because they bundle in neighboring cities and suburbs.

How San Marcos commutes

Every dot is a worker moving between home and job. Trace where the area pulls people in from — and where its residents head each day.

60
Commute Score

60 / 100

How short the typical commute is here, on an absolute 0–100 scale (higher is shorter). How it’s calculated.

San Marcos

30,723 commutes, one dot at a time

San Marcos

Where 30,723 workers commute

Each dot ≈ 75 workers

Where residents work

Top destinations for people who live in San Marcos, by worker count.

1San Marcos0.0 mi7,933
2Austin31.0 mi7,264
3San Antonio45.1 mi1,502
4New Braunfels16.4 mi1,288
5Houston153.2 mi1,182
6Dallas212.5 mi787
7Kyle9.3 mi665
8Round Rock47.1 mi551

Who commutes in

Top origin places for workers who travel into San Marcos.

1San Marcos0.0 mi7,933
2Austin31.0 mi2,931
3New Braunfels16.4 mi2,594
4San Antonio45.1 mi2,362
5Kyle9.3 mi2,026
6Houston153.2 mi660
7Canyon Lake19.9 mi541
8Seguin20.9 mi533

Top industries

The sectors that employ San Marcos’s workforce. Each bar is scaled to that sector’s share of all local jobs — the top sectors shown don’t add up to 100%.

Bar length = each sector’s share of all local jobs (0–100%)
EDEducational Services20.4%
RTRetail Trade15.0%
AFAccommodation and Food Services14.5%
TRTransportation and Warehousing11.6%
HCHealth Care and Social Assistance10.4%
MFManufacturing5.8%
PAPublic Administration4.0%
ADAdministrative and Support and Waste Management and Remediation Services3.6%
PTProfessional, Scientific, and Technical Services2.2%
Connectivity

Internet options for San Marcos

The biggest home-internet providers in the area — tap any to compare local plans.

11 providers · 4 with fiber
Speed availabilityshare of homes a plan reaches
1 Gbps~all homes
2 Gbps65%
5 Gbps5%
8 Gbps
See all internet providers in San Marcos

FindBetterInternet is a CensusFlow partner site — we link out so you can compare local plans, and CensusFlow’s Census data stays independent. Provider data is from the FCC National Broadband Map (satellite + fixed wireless excluded).