New Braunfels

Population & Demographics

New Braunfels, TX

New Braunfels is home to 104,643 people. Explore its demographics, housing, and economy — plus how its 47,569 resident workers commute each day.

TexasCensus ACS 5-Year · LODES 2023
104,643
people
Population

104,643 residents

Median age 37.1 · U.S. Census Bureau, ACS 5-Year (2024).

New Braunfels population & demographics

Who lives in New Braunfels — population, age, housing, and income, from the U.S. Census Bureau.

Population
104,643
Median age
37.1yrs
Median household income
$86,021
Median home value
$339,400
Median gross rent
$1,654/mo
Bachelor’s degree or higher
38.6%
Poverty rate
7.4%

Source: U.S. Census Bureau, American Community Survey (ACS) 2024 5-Year Estimates. Values shown as “—” are suppressed or unavailable for this place.

Race & ethnicity in New Braunfels

How New Braunfels breaks down by race and ethnicity — each bar is that group’s share of the population, from the U.S. Census Bureau ACS 5-Year (2024).

White59.9%
Hispanic or Latino33.6%
Two or more races3.0%
Black2.0%
Asian1.1%
Some other race0.3%
American Indian / Alaska Native0.1%

Race across New Braunfels

Each dot is a group of people, placed in their 2020 Census block and colored by race or ethnicity — the pattern shows where groups live across New Braunfels.

New Braunfels at a glance
Employed Residents
47,569
Fewer than the city’s total population
Median home–work distance
29.1mi
Straight-line, not road distance
Work Locally
26.7%
Share working within the area
Work from home
15.6%
Residents who work from home (ACS)
Top destination outside city
San Antonio
Excludes local — most work in-city

These figures are for New Braunfels proper — the Census place within its city limits — not the surrounding metro area. Metro-wide totals you’ll see elsewhere are larger because they bundle in neighboring cities and suburbs.

How New Braunfels commutes

Every dot is a worker moving between home and job. Trace where the area pulls people in from — and where its residents head each day.

51
Commute Score

51 / 100

How short the typical commute is here, on an absolute 0–100 scale (higher is shorter). How it’s calculated.

New Braunfels

47,569 commutes, one dot at a time

New Braunfels

Where 47,569 workers commute

Each dot ≈ 75 workers

Where residents work

Top destinations for people who live in New Braunfels, by worker count.

1New Braunfels0.0 mi12,694
2San Antonio29.1 mi10,296
3Austin46.8 mi4,011
4San Marcos16.4 mi2,594
5Seguin12.5 mi1,648
6Houston163.8 mi1,420
7Schertz11.6 mi1,137
8Dallas227.7 mi412

Who commutes in

Top origin places for workers who travel into New Braunfels.

1New Braunfels0.0 mi12,694
2San Antonio29.1 mi5,069
3Canyon Lake15.8 mi1,963
4San Marcos16.4 mi1,288
5Seguin12.5 mi1,227
6Schertz11.6 mi1,205
7Cibolo10.5 mi978
8Austin46.8 mi924

Top industries

The sectors that employ New Braunfels’s workforce. Each bar is scaled to that sector’s share of all local jobs — the top sectors shown don’t add up to 100%.

Bar length = each sector’s share of all local jobs (0–100%)
RTRetail Trade16.0%
AFAccommodation and Food Services14.0%
EDEducational Services13.9%
HCHealth Care and Social Assistance13.8%
ADAdministrative and Support and Waste Management and Remediation Services8.5%
COConstruction4.9%
ARArts, Entertainment, and Recreation4.5%
PTProfessional, Scientific, and Technical Services4.1%
TRTransportation and Warehousing3.9%
Connectivity

Internet options for New Braunfels

The biggest home-internet providers in the area — tap any to compare local plans.

9 providers · 3 with fiber
Speed availabilityshare of homes a plan reaches
1 Gbps~all homes
2 Gbps99%
5 Gbps99%
8 Gbps6%
See all internet providers in New Braunfels

FindBetterInternet is a CensusFlow partner site — we link out so you can compare local plans, and CensusFlow’s Census data stays independent. Provider data is from the FCC National Broadband Map (satellite + fixed wireless excluded).